Imagine your tourist destinations are crowded, tickets are automatically sold without long lines at the counter, and reports on visits are available in real-time in your hands. Not a dream, this is a reality that you can achieve by integrating online tour tickets to tourist marketplace platforms such as Traveloka, Tiket.com, and other digital platforms.
For managers of tourist destinations who are just starting to be digitally literate, this integration process may sound complicated and technical. But don’t worry, this article is here as a step-by-step guide that you can follow even if you don’t have a technological background though.
Why is the integration of online tour tickets important?
Before entering the tutorial, it is important for you to understand why this integration is not just an option, but an urgent need for tourist destinations that want to develop.
Report Google Travel Insights (2023) shows that more than 60% of Indonesian tourists plan and book their trips digitally. Starting from finding destinations, purchasing tickets, to accommodation reservations. Destinations that are not present on digital platforms lose access to the majority of modern tourist markets.
Furthermore, platforms such as Traveloka have more than 40 million active users in Southeast Asia as a market base that you can’t reach just by selling conventional tickets at the counter.
Also read: Disassemble! how to promote anti-failure attractions
A tourist marketplace platform that you can use
Before choosing a platform, first identify the characteristics of each:
Traveloka Xperience
The activity platform and tourist attractions from Traveloka that reach millions of active users. Suitable for tourist destinations with target markets for families and domestic tourists.
Tiket.com Attractions
Features of purchasing tourist attraction tickets from tiket.com with wide reach and various payment systems. strong in urban and thematic tourism segments.
Klook
A very strong international platform to reach foreign tourists. If your destination has international market potential, Klook is a priority.
GetYourGuide
Global marketplace for tours and tourist activities that reach tourists from Europe and America. Ideal for heritage and cultural destinations.
google things to do
The Google feature that allows tourist destinations to appear directly in Google search results with the ticket purchase button. Free and very powerful for organic visibility.
Also read: Guaranteed crowded! The following is an example of a promotional photo of a creative tourist attraction
tutorial how to integrate online travel tickets step by step
Step 1 Prepare legal documents and destination profiles
Before registering to any platform, make sure you have prepared the following documents:
- Business Identification Number (NIB): Register your tourist destination business through OSS (Online Single Submission) at oss.go.id
- Company or personal NPWP: needed for the income disbursement process
- Active bank account: on behalf of the business or manager
- High quality destination photos: Minimum 10–15 HD resolution photos featuring the main attraction of the destination
- Destination Description: Write down complete information: location, operating hours, facilities, visit rules, and unique destinations
The completeness of this document determines how quickly your merchant account is approved by the platform. Therefore, it is important to pay attention to all the completeness and validity of the document.
Step 2 Register as a merchant in the preferred platform
For Traveloka Xperience:
- Visit supplier.traveloka.com
- Select Category “Attraction & Activity”
- Fill in the merchant registration form completely
- Upload the requested document and wait for the verification process 3-7 working days
- Once approved, you will have access to the Traveloka Supplier Dashboard
Tiket.com platform:
- Visit partner.tiket.com
- Register as a tourist attraction partner
- Complete business profile and upload legal documents
- Tiket.com team will contact for verification and onboarding
For Klook:
- Visit supplier.klook.com
- Elect “become a supplier” and list destinations as “Attraction”
- Klook verification process usually takes 5-10 working days
Step 3 Setup Ticket Products on the Dashboard
After the merchant account is approved, you need to list your ticket products on each platform. Here’s what you need to configure:
Ticket type
Specify the available ticket categories: Adult, Children, Elderly, Group, or Bundling Packages with additional services.
ticket price
Set the price by considering the platform commission which generally ranges from 15–25% of the selling price. Make sure the price you set on the platform is not cheaper than the ticket price directly at the counter to maintain the trust of visitors.
availability and capacity
Set the ticket quota per visit time slot. This is important to avoid overcrowding which spoils the tourist experience.
Operating hours and closing date
Regular availability calendar updates, including national holidays and destination maintenance schedules.
cancellation policy
Set clear and reasonable refund rules. Travel-friendly policies will increase purchase conversions.
Also read: Ways to deal with failed tourist destinations: analysis, causes, and solutions
Step 4 Integrate with the Internal Ticket System
If your destination already has its own internal ticket-of-sale (POS) system, the next step is to synchronize data between your internal system and the marketplace platform.
Some platforms provide API (Application Programming Interface) that allows automatic integration between your ticket system and their dashboard, so that ticket stock, visit data, and revenue reports are synchronized in real-time without manual input.
For destinations that do not yet have an internal ticket system, you can use solutions such as Rezdy, Fareharbor, or Bokun as a tourist ticket management platform that is directly integrated with Traveloka, Klook, and GetOurGuide.
Step 5 Listing Optimization to Increase Sales
Registering on the platform is not enough, you need to optimize your destination listing to appear in the top position of the search and generate high conversions.
High-quality photos are a top priority.
Listing with professional photos is proven to produce 3x higher clicks than listings with makeshift photos.
An informative and inviting description.
Tell us about the experience that visitors will feel, not just a list of facilities. Use warm and curious language. Furthermore, create a copywriting that matches the target audience and make sure it is user friendly.
Collect positive reviews actively.
Ask every satisfied visitor to leave a review on the platform. High ratings are the main determinants of new tourist purchasing decisions.
Take advantage of the platform promotion features.
Traveloka and tiket.com regularly hold promotional programs and flash sales, participating to significantly increase the visibility of your destination.
Step 6 Monitor Performance and Optimize Periodically
The integration of online tour tickets is not a one-time process. Monitor listing performance periodically through the dashboard of each platform:
- conversion rate: what percentage of the listing page visitors finally buy tickets
- Traffic source: where the listing visitors come from
- Ratings and Reviews: Identification of areas that need to be improved based on visitor feedback
- Revenue per platform: Evaluate which platform is most effective for your destination
This data is a compass that directs all optimization decisions in the future.
General challenges and how to overcome them
- long verification process: Make sure all documents are complete and accurate from the start to avoid going back and forth revisions that slow down the process.
- Double Ticket Stock Management: If selling on multiple platforms at once, use a centralized ticket management system to avoid overbooking.
- Margin cutting platform commission: Carefully calculate the ticket price structure to stay competitive on the platform without compromising the profitability of the destination.
Also read: Why are tourism marketing consultants so much needed?
Digitization of tourist destinations starts from one step
The integration of online tour tickets is the gateway to a new era of more efficient, transparent destinations, and reaching a much wider market. But the digitization of tickets is just a small part of the professional tourist destination management ecosystem.
Ready to manage tourist destinations professionally and digitally?
Online ticket integration is the right first step, but truly successful destination management requires much more comprehensive competence. Take part in destination management training only with us And master all aspects of managing modern tourist destinations from experienced practitioners.
The benefits and advantages you get:
- Complete Guide to Online Travel Ticket Integration From merchant registration to listing optimization on all platforms
- Destination Operational Management SOPs, HR Management, and Tourist Service Standards
- destination digital marketing strategy Social Media, Local SEO, and Collaboration
- Destination Financial Management recording, income reports, and reinvestment planning
- Visit data analysis Reading and utilizing data for smarter decisions
- Community-based tourism Involving the local community as the main strength of the destination
- With the guidance of experienced destination practitioners not just theory, but real practice
- official certificate as proof of competence recognized by the tourism industry
- Active Alumni Community with a network of destination managers from all over Indonesia
Register now before the quota is full, because successful tourist destinations are managed by people who continue to learn and adapt to the development of the industry!
For free consultation, contact us via:
WhatsApp: +62 813 8058 460 or +622123569054
Instagram: @jana_dharma_indonesia
Email : lspp.janadharmaindonesia@gmail.com
