Many tourist destination managers already have extraordinary potential, beautiful scenery, unique culture, typical culinary, but the tour packages they offer are still empty of enthusiasts. Why? Because making tour packages that are really in demand is not just combining some activities and setting prices. There is a secret behind it that the media rarely discusses openly.
This article unveils the secret to the success of making tour packages that not only attract attention, but also generate real sales and satisfied tourists.
What is a tour package and why is it important?
Tour packages are travel products that combine several tourist components. Starting from transportation, accommodation, attractions, and services in one integrated offer at a predetermined price. According to UNWTO (United Nations World Tourism Organization), a well-designed tour package is one of the most effective instruments in increasing tourist stays and spending per visit to a destination.
Therefore, destination managers who are able to strategically design tour packages have a significant competitive advantage over those who only rely on freelance visits without packages.
Also read: The surefire trick to promote tour packages to attract thousands of tourists!
The Secret to Success in Making a Selling Package
1. Recognize the market segment with precision
The first and most fundamental secret in making a tour package is to understand who will buy your package. Tour packages for families with small children are completely different from packages for young couples or corporate groups.
Research from Google Travel Insights shows that modern tourists are increasingly specific in seeking experience. They are not only looking for destinations, but seeking experiences that are relevant to their identity and lifestyle. Identify your market segment by age, travel motivation, budget, and activity preferences before designing any component of the tour package.
2. Build a strong unique selling point
The best-selling tour packages always have one thing that tourists can’t find anywhere else. This is what we know Unique selling point (USP). Is it the experience of cooking traditional dishes with locals? Night trekking to see fireflies? Or a batik workshop directly at the craftsman’s house?
In addition, a strong USP is also a very powerful marketing material in the era of social media, a unique experience encourages tourists to share it organically and for free.
3. Determine the price with the right method
The biggest mistake of local tourism managers in making tour packages is determining prices based on estimates. the right pricing method according to Journal of Travel Research includes three approaches: Cost-based pricing (based on operational costs), Competitor-based pricing (price based on competitors), and Value-based pricing (value based on tourists).
For local tour packages that put forward an authentic experience, value-based pricing is proven to produce higher margins because tourists are willing to pay more for experiences they cannot get anywhere else.
4. Design an emotionally flowing itinerary
The secret to success in making tour packages that we often ignore is the emotional structure of itinerary. The best tour packages are designed like a story, there are stunning openings, peak experiences in the middle of the trip, and closing that leaves a deep impression.
Thus, tourists not only go home with photos, but go home with stories they want to share with others and want them to repeat.
5. Integrate local wisdom as the main attraction
Data from the Ministry of Tourism and Creative Economy shows that culture-based tourism packages and local wisdom have experienced consistent demand growth in recent years, especially from the segment of domestic tourists who are saturated with mainstream destinations.
Integrate elements of local culture, performing arts, traditional rituals, traditional culinary, or interaction with local craftsmen, as the main component, not just additional entertainment.
Also read: Transform local tourism through trusted mentoring services
the role of tourism consultants in making tour packages
However, designing tour packages that are really competitive and in demand is not a job that you can do carelessly. This is where the role of tourism consultants becomes very crucial.
Professional tourism consultants bring a strategic perspective that the destination manager does not always have internally. Specifically, the contribution of tourism consultants in making tour packages includes:
- In-depth market analysis — Identify the most potential tourist segments for your specific destination
- Package structure preparation meet the national and international tourism industry standards
- Pricing Strategy actual market data based on not assumptions
- narrative and storytelling development Destinations that strengthen the selling power of tour packages
- Connection with industrial network — Travel Agents, OTA Platforms and Other Distribution Partners
- Continuous evaluation and improvement based on tourist feedback and visit data
In short, tourism consultants are strategic partners who turn the potential destination into tourism products that are really ready to be sold and highly competitive.
The secret to success in making a best-selling tour package lies not in how much activity it is. you offer or how cheap the price you set. On the contrary, the best tour packages were born from sharp market research, strong USP, strategic pricing, emotionally flowing itineraries, and authentic integration of local wisdom.
In addition, the presence of professional tourism consultants in the process of designing tour packages is an investment that generates much greater returns than designing it yourself without the right guidance.
Also read: Stop lonely visitors! The secret is in this superior destination management training
Become a BNSP-Certified Professional Tourism Consultant
Want to have official competence in designing tour packages and developing destinations professionally? LSPP JANA DHARMA INDONESIA Open registration BNSP tourism consultant certification For practitioners, destination managers, and tourism industry players who want to level up.
Register yourself now at LSPP Jana Dharma Indonesia and become a certified tourism consultant who is trusted to develop Indonesian tourist destinations.
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