Marketing
01
Junior Tourism Marketing Consultant Certification Scheme
An introductory program covering foundational tourism marketing competencies for novice practitioners. Focuses on market research, tourist segment analysis, digital branding fundamentals, and initial promotional strategy formulation.
Junior Level
Marketing Category
Marketing
02
Intermediate Tourism Marketing Consultant Certification Scheme
An intermediate-level program for practitioners seeking to deepen destination marketing strategies. Covers structured campaign planning, marketing mix implementation, and data-driven performance evaluation.
Intermediate Level
Strategy & Evaluation
Marketing
03
Senior Technician / Lead Analyst in Tourism Marketing / Assistant Tourism Marketing Expert / Associate Tourism Marketing Consultant Certification Scheme
A technical program for professional support personnel focusing on market data analysis, tourist trend research, marketing report preparation, and technical assistance in destination marketing projects.
Technical & Analytical
Expert Support
Marketing
04
Sales & Marketing Manager / Business Manager (Owner-Operator Small Tourism Business) Certification Scheme
A program for tourism business operators and sales managers integrating revenue strategies, sales team management, business development, and competitiveness enhancement for small-to-medium tourism enterprises.
Managerial
Tourism Business
Destination
05
Junior Tourism Destination Planner Certification Scheme
A foundational destination planning program for aspiring tourism planners. Covers tourism zoning principles, basic attraction development, tourism village potential mapping, and sustainable tourism spatial planning fundamentals.
Junior Level
Basic Planning
Destination
06
Intermediate Tourism Destination Planner Certification Scheme
An advanced program delving into masterplanning and long-term planning. Scope includes feasibility studies, impact analysis, and synchronizing tourism plans with regional and national policies.
Intermediate Level
Masterplanning
Destination
07
Tourism Destination Planning Analyst Certification Scheme
An analytical program for technical planning staff focusing on destination data collection and processing, SWOT and PESTEL analysis, and analytical reporting to support strategic decisions.
Data Analysis
Strategy Support
Destination
08
Destination Manager / Area Manager (14 GSTC Tasks) Certification Scheme
An executive program for area managers based on GSTC global standards. Covers 14 destination management tasks, auditing responsible tourism operational practices, and leading destination sustainability inspections.
GSTC
Lead Inspector
